Dementia Action Alliance

The DAA is a group of organisations committed to working together towards raising awareness and making Ashfield & Mansfield Dementia Friendly Communities. Because public understanding is so poor, people living with dementia often feel, and are misunderstood, marginalised and isolated. And that means that they’re less likely to be able to live independently in their own communities.

We urgently need to create a climate of kindness and understanding, so that everyone affected by dementia feels part of, not apart from, society. Every action counts, no matter how small. United, we can transform the dementia landscape.

If you would like to find out more about the DAA please contact Dianne Holmes at

Alzheimer’s Society is facing dementia head on and is the only UK charity that campaigns for change, funds research to find a cure and supports people living with dementia today.

Through the Alzheimer’s Society several members of the DAA are trained as ‘Dementia Champions’ which means they are able to deliver the FREE one hour ‘Dementia Friends Awareness Sessions’ to organisations across the districts. To date the DAA have created over 300 friends across Ashfield & Mansfield. To date almost 3 million dementia Friends have been created in the UK.

Mansfield CVS have two ‘Dementia Champions’ and have created Dementia Friends in several organisations including GP Practices, Mansfield Town Football in the Community, and the Staff of MCVS, Scintilla and Building Better Opportunities. Becoming a Dementia Friend simply means finding out more about how dementia affects a person, and then, armed with this understanding, doing small everyday things that help. For example, being patient in a shop queue, or spending time with someone you know who’s living with dementia.

If you would like to find out more about becoming a Dementia Friend, please contact Yvonne Hudson at or call 01623 392444

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